When is the best time to influence others? This is a popular question I get asked a lot. Choosing the correct moment to make your influence attempt can increase your
Read more

If we keep doing what we’ve always done, we’ll always get what we’ve always got. Many people lead a very habitual life following the same pattern even down to the
Read more

It’s widely agreed upon that the fear of loss is more powerful than the fear of gain. If you can communicate this in your influence attempt in a negotiation, then
Read more

In this micro-masterclass we look at using authority to leverage effective influence. In some instances we can manufacture authority but is most effective to leverage influence when it is authentic.
Read more

In this micro-masterclass we look at Heuristics and how we can leverage this to create effective influence for use in negotiations. In general, people prefer to avoid thinking about how
Read more

Segmentation is a bespoke strategy for effective influence. In a previous micro-masterclass we identified 5 core personalities. It is well worth considering that these personalities can be broken down even
Read more

Taking the personalities of others into account when choosing your influence strategy can supercharge the effectiveness of your negotiation. Here we discuss the 5 point personality model to enhance your
Read more

Influence is not a one-size-fits all. Do this and your influence efforts will more often than not be unsuccessful. Embrace the fact that we are all different and adopt a
Read more

In this experiment as part of the ‘experiments series’ in which we decode and decipher the science of influence we look at how powerful fear can be if used correctly
Read more

In this experiment as part of the ‘experiments series’ in which we decode and decipher the science of influence we look at how powerful influence can be in the field
Read more